Institute for University Evaluation

University Brand Evaluation

Universities Subject to Brand Evaluation

120 comprehensive universities with appropriate size (over 4,000 enrolled students) and outstanding capabilities.

Classification of Brand Evaluation Participant Groups

Students / Faculty & Staff / Corporations evaluation members (committee)

University Brand Evaluation Methodology

Evaluators can check the list of 120 universities in the <Go to Evaluation> menu.
Evaluators select (check) 10 Excellence Universities and 10 Preference Universities.
Excellence Universities - Rational Brand Value / Preference Universities - Emotional Brand Value.
A pop-up message will inform evaluators of the number of universities selected (checked) during the evaluation process.